Many pet food brands are so well integrated with GA that they have enjoyed considerable savings by not needing to invest in their own storage or commercial property.
Many of our Partners don't even handle their own stock, so the first time they see their food is when it is on sale in a pet shop. This means that by partnering with GA, our pet food Partners can operate a very lean business, focusing on their sales and marketing operations whilst keeping their overheads to a minimum.
Storage of finished goods is often a major issue for brand owners, particularly for new businesses or when timed deliveries are required. The new GA distribution centre offers GA Partners even greater flexibility with a dedicated 400,000 sq ft modern unit with direct motorway links to both the M61 and M6. The pallet storage facility utilises a computer controlled stock system linking both manufacturing and distribution.
This unique system ensures full traceability of every product.