GA customers benefit from an enviable track record in new product development and a pipeline of innovative products

New product innovation is the lifeblood of most brands, but not every company can afford its own New Product Development facility. A key part of the GA Total Solution for our own label partners is a continuous search for innovative pet food ideas that will easily translate into attractive consumer propositions. The latest new product innovation developed by GA is Freshtrusion™, which enables dry pet foods with up to 100% fresh ingredients, improved palatability and better digestibility. Freshtrusion™ also gives brand owners the opportunity to make unique and powerful on-pack claims.

With GA you don’t have to worry about developing new products every year – just leave your pet food innovations to GA.